About Us

Open Today! Sales: 9am-6pm
Call us at: 919-832-2261

Welcome to Tobacco Road Harley-Davidson

Tobacco Road Harley-Davidson welcomes thousands of motorcyclists each year to experience the best of North Carolina’s fast-growing capital city from our 60,000 square foot dealership in downtown Raleigh. Born out of our racing past on the drag strips of Tobacco Road, our Harley-Davidson heritage runs from coast-to-coast across America.

As one approaches Tobacco Road Harley-Davidson® in Raleigh, you have this feeling that there is something special inside this three story orange and stucco building. Encountering the dealership from the south end of Raleigh with the silhouette of the city skyline behind it speaks of icon and magnificence. Upon entering the facility, a friendly greeting and warm reception quickly reminds you of a warm church where people really do care and accept you for who you are. It’s common place to find riders gathering near the coffee pot swapping stories and planning their next ride.



Tobacco Road Harley-Davidson is one of the southeast’s premier dealerships. We welcome thousands of motorcyclists each year to experience the best of North Carolina’s fast-growing capital city. Whether you’re in the market for a new or used motorcycle, searching for the latest Harley-Davidson merchandise, or just want to meet some new friends, stop by our dealership in downtown Raleigh. Chances are, there’s a party going on. On a nearly weekly basis, we host charity rides to help with fundraising for local causes. Throughout the year we host Cook-Offs to gather as a community and raise money for charity. And each September, we host Capital City Bikefest, North Carolina’s largest downtown motorcycle festival.

When you walk into our 60,000 square-foot facility and you step into history. Dedicated in 2001 with a drag strip burnout still visible on our showroom floor, Tobacco Road houses a unique Harley-Davidson Drag-Racing Museum on the upper floor, along with classrooms for area H.O.G. chapters and the H-D Riding Academy. Our ground floor showroom features a massive parts and accessories department, along with a giant selection of MotorClothes®, plus sales and service areas.

Enjoy your journey and make it a point to visit Tobacco Road to swap stories with riders from all over. There’s a good chance you’ll make new friends and be ready to plan your next adventure.


Born out of our drag racing past, Tobacco Road Harley-Davidson’s heritage runs from mountains-to-sea in North Carolina and from coast-to-coast across America. Our legacy dates back even further than our formation in 1982 in Raleigh. The name represents our beloved founder’s roots as a drag racing
legend growing up on a nearby tobacco farm. It’s also an iconic representation of our region spanning central North Carolina. Formerly known as Ray Price Harley-Davidson, our dealership is located on the very Tobacco Road running from the mountains to the coast on U.S. Highway 70.

Performance creates the champion.
Time creates the legend.

The roots of this legacy run deep. Tobacco Road is a proud member of a dealership family that includes Superstition Harley-Davidson, located in Arizona near the origination of U.S. 70. Roots that also cross with Mother Road Harley-Davidson in Arizona on the famed U.S. Route 66. We’re honored to share with you our motorcycle heritage that runs coast-to-coast.

Tobacco Road Harley-Davidson is located at: 1126 S Saunders St • Raleigh, NC 27603
Tobacco Road Harley-Davidson 35.7652274, -78.6497622.