About Tobacco Road Harley-Davidson®

Tobacco Road Harley-Davidson® welcomes you to your premier destination for all things Harley-Davidson® in North Carolina! We are an authorized Harley-Davidson® motorcycle dealer and are proud to offer an impressive collection of new and used bikes, including touring bikes, cruisers, sports bikes, trikes, and more! Our dedicated team is passionate about motorcycles and committed to providing exceptional service to riders across experience levels. Whether you're a seasoned rider or new to the Harley-Davidson® family, we're here to help you find the perfect bike and support you on your two-wheeled adventures.

The Legacy of Tobacco Road Harley-Davidson® dates back further than our formation in 1982 in Raleigh, NC. Our name represents our beloved founder's roots as a drag racing legend growing up on a nearby tobacco farm. It's also an iconic representation of our region spanning central North Carolina. Our dealership is on Tobacco Road, which runs from the mountains to the coast on U.S. Highway 70.

Tobacco Road is a proud member of a dealership family that includes Superstition Harley-Davidson® in Arizona near the origination of U.S. 70 and Mother Road Harley-Davidson® in Arizona on U.S. Route 66.

We at Tobacco Road Harley-Davidson® offer an extensive inventory of new and used Harley-Davidson® motorcycles. Our showroom features classic bikes and the latest models, reflecting an iconic style, superior craftsmanship, and elegance. Visit us to explore our fine selection of touring bikes, cruisers, sports bikes, and more! We have a bike to suit your riding style, personality, and preference—so swing by today!

Harley-Davidson® bikes are big-ticket investments. That's why we offer flexible and competitive financing options to help you bring your dream bike home sooner rather than later.

Contact our finance experts to learn more about our latest plans and offerings, or let us help you create a tailored financing plan that fits your budget and lifestyle. We collaborate with reputable lenders to secure favorable terms and rates for our customers, and we can help you find the best deal.

Tobacco Road Harley-Davidson® is a comprehensive resource for all your bike needs. Our well-stocked parts department carries OEM parts and accessories for all types of motorcycles, including touring bikes, cruisers, and more. You can select items to replace a faulty model or customize your bike to your liking—it’s your choice.

Faulty parts installation can damage the component and your bike. This can be expensive and prevent you from hitting the road with your motorcycle. However, you can skip the hassle and ensure your bike’s optimal performance and longevity by giving it the best care and maintenance it deserves!

If you are pressed for time or don’t have the tools and expertise to maintain your motorcycle, don’t worry—we can help.

Our factory-trained technicians have extensive knowledge and expertise in Harley-Davidson® motorcycles. We can perform routine maintenance and handle complex repairs with ease. We use the latest diagnostic equipment and genuine parts to ensure the highest quality service for your bike.

If you want to upgrade to a new Harley-Davidson® bike or change your riding style, don’t worry! We’ll help make the process easy and hassle-free with our trade-in program!

Our team will evaluate your motorcycle’s value based on its condition, mileage, & other factors and offer you fair and competitive trade-in values to offset the cost of your new purchase. Our trade-in process is simple, convenient, and hassle-free!

To meet us in person or explore our latest inventory of Harley-Davidson® motorcycles, visit Tobacco Road Harley-Davidson® in Raleigh, NC. We are available Monday through Friday from 9 am to 6 pm, Saturday from 9 am to 5 pm, and Sunday from 12 noon to 4 pm. Alternatively, call us at (919) 832-2261 or fill out the online form below to get started!